Blog
Insights and articles about data science, statistics, A/B testing, and machine learning.
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growth
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a-b-testing
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Choosing a North Star Metric That Actually Drives Growth
3 min read
How to define a single metric that aligns the team, avoids vanity KPIs, and compounds learning.
growth
product
How to Read A/B Test Results: A Visual Guide
4 min read
A fake results report that shows how to interpret primary, lagging, and guardrail metrics, understand statistical significance (stat sig), and read gray confidence intervals to make decisions.
a-b-testing
statistics
product
Consumer Growth Metrics: A Visual Playbook
2 min read
Consumer-first scorecard with benchmarks and charts. Minimal text, maximum signal.
product
growth
retention
From Business Case to Accurate Impact: A Complete A/B Testing Guide
9 min read
Learn how to transform business hypotheses into statistically sound experiments that deliver reliable insights. From understanding what we're truly measuring to setting proper risk boundaries.
a-b-testing
statistics
growth